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FASHION

by KARNIKA AWASTHI
This story unravels the journey of Indian truck tarpaulin — once a rugged survival fabric — transformed by Japanese brand Puebco into stylish, minimalist bags for the global market. But beneath the aesthetic lies a deeper question about ethics, labor, and the lost voices behind these ‘upcycled’ fashion statements.

May 21, 2025

by KARNIKA AWASTHI
The Scandinavian scarf trend is India’s newest fashion misfire. From Jaipur to Juhu, we explore why sad beige scarves are replacing colorful Indian drapes.

May 20, 2025

by MABEL ALEXANDER
In a world rushing toward what’s next, personal style invites us to slow down. To look inward. To dress not for approval—but for identity. This isn’t about rejecting trends altogether—it’s about choosing them consciously. With clarity. With confidence.

May 16, 2025

by KARNIKA AWASTHI
In a world that values structure, drapery rebels with softness. This story explores how gravity—not tailoring—reveals the most elegant form of fabric. It’s not styling. It’s physics.

May 14, 2025

by KARNIKA AWASTHI
Diljit Dosanjh turned heads at the Met Gala 2025, not just with style but with soul. His look—rooted in Punjabi culture—became an international headline, symbolizing pride, identity, and the rising influence of Indian fashion on the world stage.

May 9, 2025